Who We Are &
How We Got Here
A Brief History of Pangan Lestari
Pangan Lestari is a leading foodservice distributor specialized in frozen and dry products supplying to the business-to-business (B2B) market. Headquartered in Surabaya, we have extensive food inventory and branches throughout 7 major cities in Indonesia: Jakarta, Bandung, Yogyakarta, Semarang, Bali, Malang and Sidoarjo.
Our venture began in 1983 when we first distributed shrimp cracker products for our parent company Sekar Laut, the pioneer of modernized shrimp cracker manufacturer in Indonesia. In operation, we managed to maximize the logistics by partnering with more than 20 agents, 46 wholesalers and retailers.
Today, our principals vary from local manufacturers in Asia to international brands in US and Europe. We work as the main distributor to assist brand owners in increasing their market share within established and new territories.
Core Competence
End-to-end Expertise
We uphold the highest standards for integrity and trust with a commitment to excellent customer experiences. We provide personalized end-to-end service in every consignment to maintain product quality and safety, to address the most pressing needs of retailers and to ensure logistic efficiency, starting from procurement to delivery process.
Global Local Insight
We make it our business to keep our customer’s business going. We provide support during their event, sharing new product knowledge and local trend in the food and beverage business. By assimilating local trends with international logistic experience, we help brand owners to identify best-fit products for particular niches.
Supply Chain
For three decades of our milestone, we have distributed food products to customers across the archipelago. Thanks to our expansive networks of agents, reliable logistic transports and well-maintained multi-temperature inventory located in major cities of Indonesia. We constantly keep up with the latest technology to strengthen our supply chain and foster better customer experiences.